Given the inestimable health benefits of milk to the body, the advocacy for consumption of milk and inclusion of other dairy products in our diet cannot be over emphasized.
Milk is an important part of a healthy, balanced diet for each individual and the annual “World Milk Day”(WMD) provides the perfect opportunity to spread the word.
Over the years, Viju industries, a leading manufacturer of milk and dairy drinks in Nigeria has championed the cause and this year is no exception.
The theme for this year’s World Milk Day campaign is “Sustainable Diary: Good for you, Good for Planet” and Viju Milk Industries as always is at the fore in the advocacy with its ‘Get a Viju Milk Drink Campaign”
The Manager, information/Media Communications at Viju Industries Nigeria, Raphael Osiomwan shared the essence of the celebration.
“As we celebrate World Milk Day, let us embrace the nourishing goodness of Viju Milk Drink and recognize its contribution to a healthier and more vibrant global community. With a collection of different flavors, exceptional taste, nutritional benefits, and commitment to sustainability and social impact, Viju Milk Drink exemplifies the spirit of World Milk Day by promoting the consumption of milk and dairy products.
“Join us in raising a glass of Viju Milk Drink and celebrating the power of milk to enrich our lives with its wholesome goodness,” Osiomwan urged.
Celebrated on June 1 every year, the World Milk Day was established in 2001 by the Food and Agriculture Organization of the United Nations, to recognize the importance of milk as a global food, and to celebrate the dairy sector. Each year since, the benefits of milk and dairy products have been actively promoted around the world, including how dairy supports the livelihoods of billion of people across the world.
In 2023, World Milk Day will focus on showcasing how dairy is reducing its environmental footprint, while also providing nutritious foods and livelihoods with concerted efforts to drive an active narrative that integrates the environmental, nutritional and societal impacts of the sector.
The WMD aims to foster global awareness and dialogue with stakeholders about the important contributions of the dairy sector including in the areas of good food, health and nutrition, farmers caring responsibly for their communities, and promote sustainability practices in the sector while contributing to economic development.
With a vast array of products that is rich in calcium for stronger bones and teeth, a good source for improved muscle and heart functions, boosting metabolism among others, the Viju Industries reaffirms its commitment to producing rich, tasty and health milk drinks and dairy products for its consumers in Nigeria while intensify its campaign for healthy living globally.