LinkedIn has recently undergone a significant algorithm update, responding to user feedback to combat the inundation of irrelevant and non-professional content in our feeds. In a candid conversation with the LinkedIn team, Jason Feifer from Entrepreneur magazine revealed the secrets behind these updates, offering invaluable insights for LinkedIn marketers like you.
Here’s what you should keep in mind:
1. Quality Over Quantity: LinkedIn is cracking down on non-professional content and content meant solely to manipulate the system. The focus now is on bringing back the professional touch that defines the platform. The days of Facebook-style content overwhelming your feed are numbered.
2. Connections Matter: Your first-degree connections are taking center stage. LinkedIn recognizes that the most valuable content often originates from individuals you know personally. Expect to see more updates from your direct connections and those you follow in your feed.
3. Be an Expert: Showcase your expertise and knowledge. LinkedIn analyzes your profile information and activity to understand your interests. When members within your niche engage with your posts, it signals that you’re sharing relevant and valuable material. Meaningful comments and in-depth conversations also boost your post’s reach.
4. Share Insights, Not Reposts: LinkedIn encourages the sharing of opinions and advice rather than simple reposts. Stand out by sharing your unique insights and experiences, rather than generic observations.
In a broader context, LinkedIn’s aim is to categorize content into relevant topics to present it to users who are genuinely interested. Generic posts may not receive as much visibility, while sharing your expert opinion helps LinkedIn define your professional identity and target your posts more effectively.
It’s essential to acknowledge that LinkedIn’s system is evolving, with a focus on penalizing engagement bait and promoting relevant content. The categorization of members into topical segments could ultimately improve connections and exposure. While you might initially notice a decrease in reach, LinkedIn’s goal is to enhance relevance.
LinkedIn’s Vision: A Platform for Professionals
LinkedIn’s algorithm is meticulously designed to cater to the professional world. Forget about animated GIFs, Allen videos, and personal screenshots. Instead, focus on content that adds value to careers, is industry-relevant, and provides practical business tips. This content can take various forms, including images, videos, LinkedIn article posts, external links, or text updates.
LinkedIn has witnessed a significant increase in content shared and viewed, suggesting positive trends. As they continue to refine their approach, your marketing strategy should align with their objectives.
Stay tuned for regular updates and adapt your LinkedIn marketing efforts accordingly. Let’s seize the opportunities presented by this evolving platform to elevate your professional presence!