Running successful advertising campaigns on Facebook and Instagram is essential for modern businesses. However, the process of making payments for ads can sometimes be a daunting task. In this comprehensive guide, we will explore the two primary methods for paying for Facebook and Instagram ads, ensuring a seamless experience for businesses, both locally and internationally.
1. Credit or Debit Card (Postpaid – International Payments)
One of the most common methods for paying Facebook and Instagram ads is through credit or debit cards, which is particularly suitable for international payments. Here’s how it works:
How to Use Credit or Debit Card for Payments
- Add Your Card Details To get started, simply log in to your Facebook or Instagram ad account and navigate to the payment settings. Enter your credit or debit card details, including card number, expiration date, and CVV.
- Set Billing Threshold Facebook and Instagram offer a postpaid option, allowing you to run ads and pay later once you reach your billing threshold or at the end of the month. You can customize your billing threshold to suit your budget and preferences.
Potential Issues with Nigerian Cards
It’s important to note that most Nigerian credit or debit cards might not work seamlessly with this method due to certain restrictions. Many business owners, including you, may have encountered this issue. But don’t worry; we have a solution for you.
2. Naira Payment with Mastercard/Visa (Prepaid – Local Payments)
For businesses operating in Nigeria, or if you prefer local payment options, the Naira Payment method with Mastercard or Visa could be the perfect solution. Here’s how it works:
How to Use Naira Payment with Mastercard/Visa
- Manual Account Funding With this method, you need to manually add money to your Facebook ad account using Naira Payment. This is done through a Mastercard or Visa processed via PayU. Ensure that you have a valid Mastercard or Visa card linked to your Nigerian bank account.
- Adjust Account Settings To use this method effectively, you must configure your Facebook account settings to run ads manually. This setting allows Facebook to deduct ad charges from the amount you’ve added to your account as your adverts run smoothly.
- No Previous Credit Card Setup It’s important to note that this Naira Payment option is only available if you haven’t previously attempted to set up a credit card as your payment method.
Additional Considerations
Before proceeding, there are a few more things to keep in mind when using the Naira Payment method for your Facebook and Instagram ads:
- Primary Payment Method: Ensure that you have a primary payment method set up, as META will charge from your primary account first.
- Admin Privileges: Confirm that you have admin privileges to make payments or manage your ad account’s billing information.
- Disabled Ad Account: If your ad account is disabled due to payment failure, you won’t be able to follow these steps. Instead, troubleshoot the issue with a disabled ad account.
Conclusion
In conclusion, paying for Facebook and Instagram ads should not be a hurdle for your business. Whether you opt for the postpaid method using credit or debit cards for international payments or the prepaid Naira Payment method for local transactions, understanding these payment options will help you navigate the advertising landscape more effectively.
Now that you have a clear understanding of both methods, you can choose the one that aligns with your business needs and location. Streamline your ad payment process and focus on creating compelling content to engage your target audience on these powerful social media platforms. Say goodbye to payment struggles and hello to successful advertising campaigns!